Week 3- Post 5- JDRF Ad pt.2

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The author of this picture not only used ethos in order to draw the audience in, he/she also uses logos in order to get what they want. The second text box tells the reader of the high amount of needles the model will have to put in himself to stay alive. The author obviously did research in order to find out these numbers. The logos ties into pathos by making the audience feel almost guilty that they aren’t doing anything to help people like this model.

The author targets those who aren’t affected by diabetes in their lives. He/she wants the audience to see how what those affected by this disease have to suffer through in order to hopefully get a donation to help save not only this man’s life, but the life of others subject to this deadly disease. The author doesn’t need those affected by diabetes to see the ad, for they already know of the pain and suffering since either they or someone they know already go through the same routines.


Week 3- Post 4- JDRF Ad

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Here is an ad sponsored by the Juvenile Diabetes Research Foundation. Personally i am very moved by this photo. The photo includes a white male who according to the text, lives with Type I Diabetes. The model in the ad is rather thin and doesn’t look very healthy seeing as you can see his ribs. The picture is also in black and white giving it a more depressing tone. The text on the side of the man tells the audience of how many needles he will have to insert in himself if he wants to live to the life of the average lifespan for someone his age. Underneath that text, the author writes that the model cannot wait for a cure. This pressures the audience to donate money to help this sickly man.

The author shows how well he/she uses ethos to pull the audience in to donating money. By choosing such a skinny and almost unhealthy man, the author makes the audience again feel sympathetic toward the diseased man. When the audience sees how the disease affects the man, they immediately feel bad and may want to help, which is exactly what the author wants.

Week 3- Post 3- Nasal Spray

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Vanessa De  Groot, tells of a 10 year old girl, Rebecca who is diabetic and her 15 year-old brother Jacob, who is not diabetic. She starts out by telling the audience of the little girl’s daily routine, involving 6 insulin shot and multiple finger pricks. Vanessa is appealing to audience’s pathos by making them feel sympathetic toward the young girl (could sympathy be a re-occuring theme possibly??). Rebecca’s brother Jacob recently found out he is at high risk for acquiring Type I diabetes as well. Since Jacob has the antibodies in his blood, he has a 1 in 30 percent chance that he will get this disease.

In order to try and avoid being stricken with diabetes, Jacob plans to participate in a clinical trial hosted by the JDRF which will test a vaccine to prevent diabetes. The trial vaccine is given in the form of a nasal spray. By doing this, researchers and scientists believe that the body will accept insulin as a “friendly and foreign substance”. Vanessa finishes her writing by telling the audience that there is currently no proven way to prevent Type I Diabetes. This tells the reader scientists are doing everything imaginable in order to fight diabetes. It gives hope, which yet again plays into ethos toward the readers.

Week 3- Post 2- Mice

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The author of this article, Karen Kaplan, is targeting a specific audience with her writing, and that is the diabetic community. She is trying to provide information not known to many about hope. This potential cure gives hope to all of those who suffer from diabetes, which directly plays into hope Karen uses pathos. She is giving fuel to the emotions of the readers, by giving them hope, no matter how ridiculous sounding it is.

I also believe that Karen may also feel that the proposed treatment is confusing. I think that by the way she words her description of the treatment she doesn’t fully understand the concept. So, she uses very simple language, not sophisticated scientific wording that a professional might use. This part of her writing ties into how Karen is showing her ethos. However much she cares about the disease, she still isn’t very scientific and it shows by how she phrases he descriptions.

Finally, Karen obviously displays logos throughout the article. She gives specific information on who is researching what information, and who is performing experiments. She also gives the names of all of the drugs and cells used in the treatment.

Week 3-Post 1-Mice cure-Summary

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A little over a year ago, a possible lead to a treatment for Type I Diabetes was discovered. Researchers at Harvard University took a huge shortcut  from the universally common lead to a treatment. Instead of trying to put an embryonic stem cell into the beta cells, the researchers transformed normal pancreas cells into the beta cells by making active a trio of  dormant genes.

European and American researchers believe that pancreatic cells in diabetic mice can possibly be altered by the gene, Pax4. The beta cell levels were 8 times higher in treated mice. However, what is still unknown is why this therapy works best with mice that are less than one month old. But the therapy still counteracted all of the symptoms of Type I Diabetes in the mice.

One setback is the issue that the therapy may work too well. The diabetic mice have been left with a shortage of alpha cells due to the treatment. One thing is for certain, the treatment needs to be perfected before scientists can start testing this on humans. Those with Type I diabetes can be sure that scientists are working their hardest and coming close to curing the disease.

Week 2- Post 5- Magazine Picture

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The author was targeting a wide variety of audiences when he or she posted this picture. I feel that the author was aiming towards, parents, those with diabetes, and just the public in general.

The author chose a child in order to get the attention of parents. By putting a sad child in the picture, it really hits hard with parents because they do not like to see their children sad, so they wouldn’t want to see other children sad either. I think that parents were the main target for this image, however there were still other main target audiences as well.

The second audience the author was aiming toward, were those with diabetes. This image and text were most likely in a diabetic magazine, so the readers were most likely a majority of diabetics.  Also, most diabetics who came across this ad would pay more attention once they read the text since it involves them as well.

The final target audience was the general public. This ad os open to anyone who purchased the magazine in which it was released. The author was hoping that the picture would hot hard with anyone who felt sympathetic toward the picture, so that obviously could be anyone who saw the ad.

Week 2- Post 4- Magazine Picture

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Just as the author of this picture used logos to get his or her point across, the author also uses pathos to appeal to the readers.

The author chose to use a sad little girl be in the picture in order to win over the audience. The sad young girl will most likely make the readers feel very sympathetic. This is exactly what the author wants on order to get the audience to hopefully give donations to save the little girl’s life. The girl is not smiling which makes the audience think that she is very sad. Also, she is just staring right at the audience as if she herself is asking for help with her disease. In addition, the author had the girl pose with her hand under her chin for the reason of how it makes her look more innocent and again, sad.

The author of this picture also choses words very carefully in the text. The way the large text under the picture is written, makes the audience feel helpless about the disease in which this girl suffers from. The texts says, “just to stay alive”. This makes the audience again feel sympathetic and yet again aiding to the author’s goal.

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