The author of this picture not only used ethos in order to draw the audience in, he/she also uses logos in order to get what they want. The second text box tells the reader of the high amount of needles the model will have to put in himself to stay alive. The author obviously did research in order to find out these numbers. The logos ties into pathos by making the audience feel almost guilty that they aren’t doing anything to help people like this model.

The author targets those who aren’t affected by diabetes in their lives. He/she wants the audience to see how what those affected by this disease have to suffer through in order to hopefully get a donation to help save not only this man’s life, but the life of others subject to this deadly disease. The author doesn’t need those affected by diabetes to see the ad, for they already know of the pain and suffering since either they or someone they know already go through the same routines.